Display advertisement consists of creating advertisements using graphics and rich media units, then placing them on a web page or billboard to spread awareness about a product and create brand awareness. Through this medium of advertisement the advertiser can easily achieve the goal of making a product familiar and favorable in the eyes of the consumers.

With display advertisement the advertisers can deliver crucial information about their business or product at a glance. These advertisements offer advertisers an array of benefits when they are used strategically. Some of the most widely used display advertising mediums include:

Banners: A banner may be displayed on a roadside billboard or a website, depending upon the needs of the advertiser and the demand of the product being advertised. Banners are comprised of graphics, interesting content, animated videos and flashy effects that are capable of attracting traffic to the webpage or attracting visitors to read the advertisement billboard.  

Posters: a poster is an advertising medium that is designed on a piece of paper stock that is placed on walls or any vertical surface. This advertising medium includes both text and graphics and is considered to be a print form of advertisement. These cost effective advertisement tools can be used for various purposes.

Decals: Decals are another effective medium for advertising a product. The basic purpose of decals is to inform and educate the masses about a product or business. Car decal advertising is a popular display advertising medium.